The Giddy Gummies logo is built from the soft, rounded shapes found throughout the shop’s signature sweets. Inspired especially by the heart-shaped gummies, the mark blends playfulness with a sense of warmth and affection. The goal was to create a symbol that feels fun and youthful while still carrying the boldness and professionalism the brand was looking to establish. By using smooth curves and a clean, geometric structure, the logo maintains a gentle, inviting character that appeals to younger audiences, while its stronger form and clarity resonate with an older demographic as well.

The heart icon became the foundation of the visual identity, inspired by the heart-shaped gummies that are signature to the store’s offerings. The broader design language pulls from playful Valentine’s Day themes, reflecting the excitement, affection, and nostalgia that come with giving or receiving treats on a special day.